Control your time and your attention by understanding the psychology of distraction.
Download my BONUS 80-page workbook full of exercises and activities to help you become indistractable. You'll also receive my latest research, writing and best articles I find each week.
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Being "Indistractable" and learning how to stay focused is exactly what it takes to get things done and get ahead.
In this talk, I describe a new model for managing distraction — how to become “Indistractable.”
How to Be Indistractable: Video by Nir Eyal
Building Habit-Forming Products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
In advertising, marketers reinforce a behavior by linking to the promise of reward.
Variable Rewards: Want To Hook Users? Drive Them Crazy
On the road to changing your own behaviors, you'll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.
There I was, looking at an enormous wall of television screens.
Distinction Bias: Why You Make Terrible Life Choices
Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.